Siasat Surowono

Persedikab Kediri Surowono away jersey — viral campaign 2023

3,000+ jerseys sold in just 3 days. And still growing.

Inspired by Gua Surowono and Kediri's rich historical heritage, this design combines the silhouette of Mount Kelud, the rising sun, and the Three Warriors as symbols of courage, balance, and resilience. A tribute to Dahanapura, the City of Fire that shaped Kediri's identity.